Site Seeing: Who are you? Get a personality!

- I find it interesting how the author talks about personality and how non-living things can have personalities. I never really thought about it like that, but now that it has been brought up I can see where the author’s point.

- A designer needs to have a certain personality be portrayed by their website. They can achieve this by establishing a certain look and feel that would separate their website from other websites.

- Even a unique element can add personality to a website, like a differently placed navigation side bar, or different image placement styles.

- If you have no intention of having a personality for your website, then people will automatically assign it one. This is why it is very important to establish a personality. You don’t want people disliking your site because they have labeled it as bad.

- A brand can often be a personality. A brand is consistent and lets the audience know that your website is established and more personable than those without. The audience will more likely go to the company that has better branding.

- Choosing the right personality is important because it connects you to the audience. The audience judges your website based on the personality of it. So it is important to have say a shopping website convey a comfortable and convenient personality instead of a unsafe and cluttered one.

- It is important for a web site to be unique because this distinguishes it from the slew of other sites out there. It also allows the site to stick into the audiences mind and generate a buzz, which results in more traffic.

- You want your web site to be inviting because you want your audience to feel comfortable at your web site. This allows them to have a full and engaging experience on your site instead of them not even entering in the first place.

- Color is very important in establishing a personality. Black is more of a dark theme, when light colors are more inviting and welcoming.

- Contrasting colors draw the user’s attention to your web site. The contrast stands out and acts as a visual guide to the audience. For example, if you have a red box on a black and white photo background, the eye will be drawn to the red box.

- I like the author’s ideas of mixing a monochromatic and polychromatic color scheme. The monochromatic can be used to highlight the site in general while the polychromatic can be used for content.