Site Seeing- What do you want to say? Deciding on content?

-I like how the author talks about the importantce of using nonverbal cues in web sites in order to speak to the audience in a different way. A designer needs to take all elements into consideration when trying to communicate a website. This includes images, text, interaction, motion, etc.

-The author talks about each web page having a certain message that it sends to the audience. It is important for a designer to communicate on all levels to their audience in a form that is not confusing. The designer must remember that his/her audience is from all backgrounds, so the designer must speak a common language with everyone so that everyone can understand the web site's purpose.

-Getting to know a client is extremely important. You are building a website for your client so you need to know every little bit and detail of what THEY like. Sometimes an attached idea will get rejected by a client. In this case it is important to communicate with the client and understand what they want and what they intend to get out of having a website.

-If a designer anticipates the questions users will ask upon entering a web site, then he/she will have plenty of success in satisfying his customers. It is the process of putting yourself in someone else's shoes. If you prepare yourself better by anticipating questions, then your site will be more developed to meet your customer's needs.

-The author talked about the importance of a mission statement in this chapter. A mission statement is basically a short written description of what goals you want your website to accomplish as well as what the website will do for the audience. If a designer ever gets misguided or falls of course of their plan for the website, they can just look at the mission statement and see what exactly they want to accomplish.