Site Seeing: Birds of a Feather, Flock Together: Visual Organization Principles

- I like the point the author makes about pictures being a vital piece in visual communication. A picture really does say a thousand words. All you need is one glance of a photo and a story is told.
- The author talks about how seeing information is important. A designer needs to be able to show similarities and differences between shapes and objects so that the user can distinguish it’s function and easily recognizable.
- A hierarchy is very important to the visual display of something. It is arranged in ways that will grab the viewer’s attention and then direct it to the next piece of information. For example, a poster for a band. The band’s name would be the largest text on the composition because you want the viewer to recognize the band’s name first.
- It is important to explain to the users where they are on your web site. You have no idea how they got there, so it is important to identify your site to them, as well as where they are on your site, so that they can easily navigate your website and not be frustrated.
- If there is related information on your web site, it is important to keep the attributes fairly similar. For example, same font or same colors just so that the user can easily recognize relative information that they are interested in.